Reach More People With Your Blog Post
Here’s a fast tip to reach more people with your blog post wisdom that not all bloggers, and even fewer small business owners, are aware of. What it really boils down to is something that you can add to your syndication checklist. The best part is, depending on to what extent you use it – it likely won’t take you more than 15 minutes total each time you create new content on your blog site!
So what is this tip?
Simply create a PDF out of your latest article and distribute it to various article sharing platforms.
*But, but, but…..duplicate content?
Yes, that was my first thought too! Here are a few thoughts on that topic.
First, 10 minutes worth of research on exactly this topic will yield you different answers. Shocker, I know. Some sources claim they have have heard directly from the upper echelon at Google that this is not something that blog content creators need to be concerned about as Google crawls pdf documents differently than it does HTML. Some sources will say to avoid doing this at all costs because you WILL get dinged for duplicate content as sure as you’re sitting here. And finally some say to do it BUT to be sure to block it from being crawled in the robots.txt fie.
*Duplicate Content simply refers to the fact that Google keeps an eye out for internet plagiarism and websites that pass off someone else’s work as their own simply by using it where they don’t have permission. Google also watches for businesses that try to get THEIR OWN content ranked twice (or more) in different places around the web.
How To Reach More People With Your Blog Post with PDF distribution
This post was intended to be more about relaying an idea than an actual step-by-step process of teaching someone how to reach more people with your blog post (their blog post). That being said, though, I feel that I would be leaving some readers hanging without at least a couple of quick ideas.
Converting Your Blog Post to a PDF
First thing’s first. In order to distribute your article as a PDF to article sharing platforms you must first turn it into a PDF! At this point in time there are probably not many people that don’t know how to take a document and create a PDF from it. I am not trying to insult anyone’s intelligence.
That being said I DO have a way to turn your post into a PDF that you many not know about and it is the easiest way to do this that I have ever seen. Simply head on over to a website called PRINT FRIENDLY, paste in the URL of your blog post, hit PREVIEW and DOWNLOAD AND …VOILA! You know have a PDF ready to distribute! If you want to make it even EASIER (really?) they even have a browser extension you can add in case navigating to the website is just too exhausting!
Now for the distribution
There are a LOT of article sharing platforms out there. Some of them are very general and some are topic specific. I am going to give you the two that I use the most since they are categorized and you will quite likely find an area where your article will fit nicely and be valuable to the community.
The first resource is called Slide Share. This site is part of Linked In – but you don’t actually need to have a Linked In account in order to create a Slide Share account. One thing that I really like about this particular article sharing website is that any links that are in your original PDF still work once you publish the document. With certain other article sharing communities this isn’t the case – or, it IS the case if you give them extra money! I also like Slide Share because they make it really easy to see, at a glance, how many people have “liked”, commented on, and/or downloaded your article.
The next resource I’d like to bring your attention to is ISSUU. ISSUU has some similarities to Slide Share including the ease of seeing your statistics. They differ greatly, however, in terms of what they offer if you are willing to pay a little (or a lot) extra. You can, for example, sell your articles, give users a full screen experience when reading your articles and upload documents of ANY size and number of pages – well, up to 10,000 pages I believe! Most of my own blog posts don’t run past 800 or 900 pages! 😉
I honestly hope you found this information useful. For some, this may be “old hat”. But for those of you that are new to this concept, I encourage you to begin utilizing it right away. This is one of the easiest and most time efficient ways that I am aware of to let people know you’re around and to hopefully send some traffic BACK to your website.
If you know someone that might find this article interesting and/or useful, please feel free to share it using the social icons below – or however you’d like to for that matter.