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How to Rationalize Your Way INTO an Starting an Internet Business

Ahhhhh….an internet based business!
The type of ‘job’ where you can just sit at home and do your work with almost no interruptions. Or, better yet, the type of work where you can just sit wherever the hell you want to and do your work with almost no interruptions! You can even stand up and do your work if you so desire!

Sounds prodigious, doesn’t it?

So why don’t YOU have a go at it? Well, I’ll bet I can tell you why – or at least I bet I can tell 90% of the people reading this article why. It boils down to what I will not-so-lovingly call “The Cycle”. It is insidious and its pattern looks something like this:

  1. Frustration
  2. Search
  3. Potential Solution (an internet business)
  4. Rationalization
  5. Repeat. (Forever?)

Any chance that this already looks familiar?

I will give you a brief walkthrough of how “The Cycle” used to play out for me in order to make it a little bit more “real“.

I used to work for a merchandising company. My job, in a nutshell, entailed displaying product that was shipped to several stores for whixh I was responsible. In theory, a pretty simple job. However, frustrations came in at least 2 forms. First of all, dealing with store managers who, while obligated to display my company’s product, were under NO obligation to always be nice. And secondly, the several times per year (think holidays) when the sheer volume of merchandise to display and get to the floor was, shall we say, soul crushing? Even WITH the assistance and good will of a store manager it…..SUCKED.

Of course each time this would happen, I’d feel that sense of overwhelm and go looking for a solution. At the time, internet businesses, and opportunities to make money online in general, were a much newer phenom than they are now – but they still existed – and so I’d look for online solutions as well as traditional solutions.

Inevitably I’d find some sort of online solution that looked promising. Usually this was some creative way to sell on ebay or something (keep in mind the early 2000-ish time frame). A viable solution to be sure (even now!) but it does seem a little bit funny when you consider the online opportunities that surround us these days.

But I digress

The short version of the story was that I’d find something promising or interesting! And, initially, I’d start to get excited! Really excited.

And then of course what would come rushing into my mind were all of the reasons NOT to jump in and try. The big reason, usually, was the fact that things at work would eventually slow down and get back to “normal“. This of course caused my main source of motivation to go flying right out the door. This, coupled with all of the run-of-the-mill mental rationalizations you’re probably already familiar with, and you have a great recipe for never trying ANYTHING new, right?

My brain, like yours or anyone else’s would continuously churn out the garden variety crappy rationalizations (excuses) like:

  • I make really good money – there’s no way I’d make the same amount online
  • I don’t have the time
  • I don’t have the skill set
  • There are too many people doing it already
    (this one makes me chuckle now, considering this was back in 2005-ish and here we are in 2018 and the market is far from saturated!)

But beyond the garden variety rationalizations, there was just a plain unspoken sense of “I can’t do it“. You see, for me, it was never really a matter of doubting the viability of making money online, it was more a matter of SELF doubt. It’s funny, admitting this makes me cringe – but if anyone out there can relate and they find this helpful, then I’ll gladly suffer a little embarrassment!

The Solution(?)

The solution, as simple as it sounds*, is understanding exactly what a rationalization is and then consciously taking control of the kinds of rationalizations we make.

*isn’t it odd that we always think a solution is more acceptable if it is complicated?

So what IS a rationalization? It’s a narrative that goes on in your brain, isn’t it? A rationalization is a story and nothing more. Any Tony Robbins fans out there?

If you look at my own bulleted list of rationalizations above, you can take each one and see that they’re just little stories I was telling myself.

I make really good money – there’s no way I could make the same amount with an online business.

This is just something I was telling myself wasn’t it? It wasn’t any truer than telling myself I would crush it right out of the gate. After all, even back then there were PLENTY of people doing very well with online businesses.

So what are you getting at, Marc?

Ultimately what I am saying is that you are going to rationalize one way or another. How, or, in which direction, you rationalize IS a choice. Whether you rationalize is NOT.

In regard to the idea of starting an online business (because that’s what this blog post is about), you’re either going to start one or you’re not. If you start one, you’ll have a story that backs up that decision. If you fail to start one (even though you’ve been saying you want to) you’ll have a story for that too! Each story is a rationalization.

So, at this present moment in time, if you WANT to start an online business of some sort but you feel like you’re on the fence about it, what’s the solution? Well, why not get out “ahead of the game“?

What do I mean by this? Well, if your outcome is to actually GET OFF THE FENCE and start that online business AND you already know that whether you do it or fail to do it, that old brain of yours is going to do some heavy rationalizing – why not mentally put yourself in the position of having started the business? Yes, that’s a roundabout way of saying you should visualize yourself in the position of achieving your outcome!

Why not? That’s what you want anyway! Take that wonderful grey matter between your ears and control IT rather than having IT control YOU – that’s why you have it! Sit your butt down and brainstorm every reason (rationalization) you have for NOT going for it. Then, simply figure out what the opposite of that is and make it (the positive flip side) more compelling than your default negative mode! You have the power to do this. Reach down inside yourself – you know I am right.

In Closing…

There are almost innumerable ways to make money online. From affiliate marketing to selling your own physical or digital products. You can even make a living doing freelance work if you have a skill that is in demand! People these days make a living reviewing or promoting products on YouTube. The possibilities are practically ENDLESS!

One beautiful things is, you can truly find something that you LOVE to do and that is helpful to the world at large! Even better is the fact that, with many of these business models, you can TRULY start out in your spare time! There is no need (necessarily) to jump ship with your current job – you can get on with building your business on the side until it is lucrative. If you’d like to have a look at what it is that I do personally, check it out HERE. If not, feel free to explore any and all the other opportunities that are out there for you. The online business world is truly your oyster – if you’re smart enough to rationalize it in the right way! ;). I’d like to leave you with one final thought.

You CAN.

Marc is a Dad, a Web Designer, a Creator of Branding and an occasional blogger . (and probably in that order!) with some affiliate marketing thrown in for good measure.

He owns Thirsty Fish Graphic Design, A one-man web design biz., based in Corning, NY which is in the heart of the Finger Lakes Region of Upstate NY.

He enjoys physical fitness and healthy eating to an annoying degree, playing guitar, playing piano, sketching and most of all hanging with his daughter doing just about anything!

Know anyone that might enjoy this article? Maybe more than one person 😉 – share the love! And…thank you!

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